Thinking on How to Create a Business Page on Facebook? Then Keep Reading!
It’s important to know how to create a business page on Facebook. Here is why.
Facebook pages, as opposed to personal profiles, allow you to showcase your business, brand, product or organization or to give an artist, band or public figure a Facebook presence.
Let’s have a look at how to create a page.
Who can create an official business page on Facebook?
Official representatives of the person, business, band or product who have the permission to do so are allowed to create a business page on Facebook.
How do You Create a Business Page on Facebook?
First of all you need to have your own personal profile on Facebook.
Your personal profile is the basis upon which you can have multiple pages, for example for different businesses or products.
Here is the step-by-step procedure:
1. Log onto your Facebook account
You must have an active Facebook account to create a business page on Facebook of any kind – whoever creates the page is the administrator.
2.Go to Facebook Applications and Features
Go to ‘Account’ (top right), ‘Help Center’ (second from the bottom), ‘Facebook Applications and Features’ (second category listed), ‘Pages for Businesses’ (last item in that section).
3. Search For It
A new page will pop up, search for, or choose the link to ‘How Can I Create a business page on Facebook?’ Another page will come up, click the link that says ‘here’.
4. Choose the Type of Page you will be Creating:
• Local Business
• Brand, Product, or Organization
• Artist, Band or Public Figure
5. Choose the suitable Subcategory
Once you have selected the type of Page, choose the best subcategory shown in the drop-down list, and then name your Page.
For example, if you are a restaurant, you would enter the name of your restaurant as the Page name.
6. Are you an Official Representative?
Check the box agreeing that you are an official representative of this business, and then click the box that says, ‘Create a business page on Facebook. (A box will pop up, read carefully and agree before continuing).
7. Add Photos and Other Information
Once you create the business page on Facebook you may add photos, business information, post comments and links on your wall.
Facebook will take you through the appropriate steps to complete your business page on Facebook.
8. Publish The Page
Once all of your Page information is entered you must remember to publish the Page or it will be unavailable for fans to search for.
9. Start a Fan Base
You now need to start a fan base: Click ‘Suggest to Friends’ to invite your personal Facebook friends, or email the Page link to your businesses client list inviting them to like your business page on Facebook.
10. Monitor the Business Page Regularly
Make sure someone is monitoring the business Page on Facebook, wall and communicating with your fans on a regular basis. (Some businesses request help with these services).
To Increase the Traffic of your Business Page on Facebook
– Get Closer To The Dark Posts
This means, Facebook comprises of dark posts that are the number of a tool, you will be having at your disposal.
Facebook allows you to post to your business page on Facebook and to target new communities/audiences who haven’t even liked your page.
Just getting on Facebook and playing around won’t help; you will have to use dark posts, check them out and keep an eye on them.
– Use Maximum Facebook Ads
Facebook Ads can enrich your company page and make it worth!
So, don’t miss out on this. Facebook Ads are enormously utilized to target specific audiences across the globe.
The easiest way to generate better results is to use Facebook Ads as much as you can!
– Post Behind-the-scenes Stories
Imagine you are looking to hire a business consultant! You had clicked on the Ads and landed on the website!
Its appearance is good and maintained, but what about the “About Us” or “Company” page?
Shouldn’t it be intriguing with loads of snaps/videos and stories?
Trust me, those behind-the-scene stories can bring you to your business goals!
– Explore The Insights Of The Audiences
Certainly, audience insights must be looked at with great research!
You will find them at the top in your “Dashboard” area.
Reaching out to your customers can be guided and then you can measure if the content appeals your people or not.
– Post Videos Over Links
It is wise to post videos! Because, for audiences, favoring videos can be more practical than linking out!
It will be easier to reach audiences rapidly and they will have fun sharing your native videos.
Seriously, it works. To make the most out of it, you can post a link to YouTube and then have better results.
– Reassess Those Organic Posts
Here comes the important part; don’t get disheartened if those organic posts are not much helpful to your business and business page on Facebook.
Refurbish the content and repost them organically!
For instance, one content piece gets you 7 views, but 3 clients that will pay you 11k each and you spent 6k on that piece of content, then 7 views are not bad at all! Right? So, practically nothing is dead and nothing will be!
– Share Exclusive Offers
Sharing is caring! To reinforce this statement, it becomes vital to give people a reason to visit your Business page on Facebook again and again.
Introduce special discounts, offers and giveaways that expire within a few hours of posting!
You can try out for sooner expiration time, so that audience engagement can be worth to boost your business.
This can help increase page fans, likes and commentators on your business page on Facebook.
– Celebrate Company’s Milestones
Let your fans be a part of the celebration.
If you do so, they will feel special. Post what types of milestones your company has achieved, update them often and keep a track record of the responses.
Click/comment/like can result into a Big – Good Thing!
You can find me cooking up new ideas to keep myself occupied since I hate staying idle.
I also hope that one day I write something worth plagiarizing 🙂